Search advertising
Put your budget behind people searching for legal help. Connect practice-specific ads, landing pages, and case tracking so you can see what brings in business.
Get a Free Live Audit →Google Ads & Case Acquisition →
Shawn KlineFounder · 15+ years in law firm marketing
Law firm marketing & growth strategy
I build your
growth engine.
BestLawFirmAds is a law firm marketing agency connecting Google Ads, SEO, website design, social media, and AI systems. Work directly with Shawn to build your firm's growth engine.
Get a Free Live AuditOne connected law firm growth engine
Get found. Get chosen. Grow.
Experience at a different scaleBuilt inside the firms
Built inside the firms
others study.
Bring the experience of major-firm marketing leadership to the next chapter of your firm.
Firm scale$200M+
Helped grow a firm beyond $200 million in revenue.
Marketing leadership inside a major personal injury firm, connecting brand, media, and acquisition at scale.
Milestones from Shawn’s prior in-house leadership alongside firm owners, attorneys, and staff. Charts show reported endpoints or relative change, not an invented revenue trajectory. Firmwide signup growth includes referrals and other sources.
The BestLawFirmAds approachYour firm.
Your firm.
One growth engine.
Strategy. Demand. Trust. Follow-up. Measurement. Every part connected to the next signed case.
01 / Attract the right opportunities
Be there when your next client needs you.
Search advertising, local visibility, and a memorable brand put your firm in front of people who need your help.
- Practice-specific search campaigns
- SEO and local search visibility
- Creative that makes your firm memorable
One strategy. Hands-on execution. A clear view of what drives growth.Explore your growth engine →
Explore the opportunitySmall improvements.
Small improvements.
A bigger caseload.
Move the sliders. See how converting more qualified opportunities changes the economics of your marketing.
Build your scenario
Planning model using your assumptions, not a performance forecast. Ad budget ÷ opportunity cost × signup rate. Excludes management fees and other costs.
Same budget. Different conversion.
Additional cases / month+6
Scenario cost / signed case$625
Estimated signed cases per month
Current cost / case $1,000Qualified opportunities 40
Build my growth plan Built around your firmEverything your firm needs.
Everything your firm needs.
Built to work together.
Build a firm people find, remember, and choose. We bring strategy, marketing, and systems together with hands-on execution and a clear focus on signed cases.
Search visibility
Help prospective clients find your firm through technical SEO, useful content, and local search. Address the visibility gaps that leave competitors ahead.
Get a Free Live Audit →SEO & Search Visibility →Website experience
Turn a weak first impression into a clear reason to choose your firm. Build a credible website with persuasive messaging and an easy next step on mobile.
Get a Free Live Audit →Websites & Conversion →Law firm owner coaching
Get a clear plan and an experienced sounding board. Work directly with Shawn on marketing decisions, priorities, and accountability as your firm grows.
Get a Free Live Audit →Owner Coaching & Fractional CMO →AI systems development
Reduce repetitive work and gaps in follow-up. Build AI-assisted systems for leads, content, reporting, and everyday operations around how your firm works.
Get a Free Live Audit →AI Systems Development →Social media brand growth
Give people a reason to remember your firm. Build a recognizable brand through video, consistent content, and a clear voice that earns attention and trust.
Get a Free Live Audit →Social Media Brand Growth →Social media advertising
Build another path to prospective clients through paid social campaigns and compelling creative, with tracking focused on lead quality and signed cases.
Get a Free Live Audit →Social Media Advertising →Work directly with ShawnYour next stage of growth
Your next stage of growth
starts here.
I’m Shawn Kline. I bring more than 15 years in law firm marketing and a background in television journalism. In your free live audit, we’ll map your best growth opportunities and build a clear plan for the marketing and systems your firm needs next.
Bring your website and your biggest growth challenge. We’ll work through it together, live.