Campaign strategy
Choose a case focus, objective, and channel based on your goals and current platform requirements.
Our Facebook and Instagram advertising services for law firms connect the offer, creative, landing experience, and follow-up so each paid social campaign has a clear purpose.
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Adjust the qualification rate in Scenario B. Both examples use the same media spend and signing assumption, so you can see the role of lead quality.
Example spend: $10,000
Cost per inquiry: $100
Qualified inquiry rate: 20%
Qualified-to-signed rate: 25%
Example spend: $10,000
Cost per inquiry: $200
Qualified-to-signed rate: 25%
Hypothetical scenarios, not client results or typical costs. Fractional case counts illustrate the math; actual matters are whole numbers. Track the outcomes to make the comparison useful.
Choose a case focus, objective, and channel based on your goals and current platform requirements.
Build video and visual ads with a clear message and a practical next step.
Connect forms or landing pages to the qualification and follow-up process.
Measure lead quality and signed-case outcomes when supported by your intake data.
Evaluate spend, qualified inquiries, appointments, and retained clients where tracking is available. Creative performance is reviewed alongside the quality of the response.
Give the creative a consistent foundation through social media brand growth. Combine video creative with lead quality and case attribution to learn what earns a useful response.
Review your firm with Shawn →Yes, subject to account access, platform requirements, and the suitability of the campaign.
No. Paid social uses advertising budget and campaign testing. Organic content builds an ongoing brand presence. They can support each other.
No. Campaigns generate inquiries. Qualification and retention depend on case fit, intake, and other factors.
The scope can include creative testing, awareness, inquiry generation, and follow-up touchpoints where the platform and account permit them. We choose the campaign around your practice, audience, and available tracking.
No fixed outcome follows from a platform budget alone. Case criteria, market conditions, creative, lead handling, and tracking all affect the result. We agree on objectives and review the actual performance.
We compare inquiries with your acceptance criteria and the status your team records. case attribution and analysis helps distinguish raw form submissions from useful opportunities.
Existing creative may be usable, but we review whether it clearly communicates the offer. video production can provide new variations when the campaign needs a different message or format.
Yes. Google Ads reaches people actively searching, while paid social can introduce the firm and reinforce recognition. We define each channel's role rather than expect them to produce identical lead behavior.
The social brand program and paid campaigns should use a consistent voice and visual identity. Paid creative still needs its own offer, next step, and performance review.
Your team needs a clear response and qualification process. We assess routing, tracking, and the agreed follow-up workflow so the marketing handoff is visible.
Bring your website and your biggest growth challenge. We’ll review the gaps and discuss what your growth engine needs next.