Social Media Advertising

Turn attention
into a next step.

Our Facebook and Instagram advertising services for law firms connect the offer, creative, landing experience, and follow-up so each paid social campaign has a clear purpose.

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Production team filming a presenter in a professional studio
Creative testsLead qualityOutcomes
Creative earns the attention.
Quality earns the investment.
Compare two scenarios

Would you choose the cheaper lead?

Adjust the qualification rate in Scenario B. Both examples use the same media spend and signing assumption, so you can see the role of lead quality.

Scenario A / Lower lead cost

Example spend: $10,000
Cost per inquiry: $100
Qualified inquiry rate: 20%
Qualified-to-signed rate: 25%

5Illustrative signed matters
$2,000Media cost per signed matter

Scenario B / Higher lead cost

Example spend: $10,000
Cost per inquiry: $200
Qualified-to-signed rate: 25%

7.5Illustrative signed matters
$1,333Media cost per signed matter
Qualification rate60%

Hypothetical scenarios, not client results or typical costs. Fractional case counts illustrate the math; actual matters are whole numbers. Track the outcomes to make the comparison useful.

What we build

The work behind the growth.

01

Campaign strategy

Choose a case focus, objective, and channel based on your goals and current platform requirements.

02

Creative & offers

Build video and visual ads with a clear message and a practical next step.

03

Lead experience

Connect forms or landing pages to the qualification and follow-up process.

04

Outcome tracking

Measure lead quality and signed-case outcomes when supported by your intake data.

A practical process

From the problem
to the next step.

01

Shape the offer

02

Launch the creative

03

Review lead quality

Evaluate spend, qualified inquiries, appointments, and retained clients where tracking is available. Creative performance is reviewed alongside the quality of the response.

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Frequently asked questions.

Can you run Facebook and Instagram campaigns?

Yes, subject to account access, platform requirements, and the suitability of the campaign.

Is this the same as organic social management?

No. Paid social uses advertising budget and campaign testing. Organic content builds an ongoing brand presence. They can support each other.

Will every lead become a case?

No. Campaigns generate inquiries. Qualification and retention depend on case fit, intake, and other factors.

What kinds of social ad campaigns can you build?

The scope can include creative testing, awareness, inquiry generation, and follow-up touchpoints where the platform and account permit them. We choose the campaign around your practice, audience, and available tracking.

Can you promise a particular cost per case?

No fixed outcome follows from a platform budget alone. Case criteria, market conditions, creative, lead handling, and tracking all affect the result. We agree on objectives and review the actual performance.

How do you evaluate lead quality?

We compare inquiries with your acceptance criteria and the status your team records. case attribution and analysis helps distinguish raw form submissions from useful opportunities.

Do we need new video or images?

Existing creative may be usable, but we review whether it clearly communicates the offer. video production can provide new variations when the campaign needs a different message or format.

Can paid social support our Google Ads campaigns?

Yes. Google Ads reaches people actively searching, while paid social can introduce the firm and reinforce recognition. We define each channel's role rather than expect them to produce identical lead behavior.

How are organic posts and ads coordinated?

The social brand program and paid campaigns should use a consistent voice and visual identity. Paid creative still needs its own offer, next step, and performance review.

What happens after someone submits a social lead?

Your team needs a clear response and qualification process. We assess routing, tracking, and the agreed follow-up workflow so the marketing handoff is visible.

Work directly with Shawn

Let’s find what’s
holding your firm back.

Bring your website and your biggest growth challenge. We’ll review the gaps and discuss what your growth engine needs next.

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Get a Free Live Audit